Showcase – PENN Entertainment | Flashtalking

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Results

5

minute intervals between creative refresh

Challenge

PENN Entertainment wanted to support the launch of a new betting partner with refreshed creative featuring live odds. To do so, it needed custom, dynamic, relevant, and brand-led creative.

Solution

PENN Entertainment created dynamic designs scaling across open web and social and automatically updated odds from their catalog and product sets. Using Flashtalking’s Enhanced Catalogs solution, creative was updated as often as every 5 minutes and the team was able to deliver near real-time, personalized messaging while also driving time and cost savings.

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